The Ceryneian Hind

If you want to reduce your carbon emissions, your electricity supply is an area you can have enormous impact, quickly.

Generating electricity is the UK and Europe’s biggest source of GHGs. With some political will and correctly focused investment, it could be emissions free by 2050. That’s right. Europe could generate all (and more) of its electricity requirements from Renewable resources even quicker if is prepared to invest in building solar plants in North Africa. If you would like to know how, read this report from PriceWaterhouseCoopers or Prof MacKay’s ‘Sustainable Energy – without hot air’

To achieve 100% renewable electricity will require a radical overhaul of the power generation industry but it is the type of overhaul we have seen several times over when customers decide they want to see change. Back in 1975 Theodore Levitt published a seminal article called ‘Marketing Myopia’ which explained how major, radical change in how markets are supplied is driven by customer action and usually serviced by new players in the market.

In the UK electricity  market, there is only one company that supplies 100% renewable electricity and that is Good Energy. The most radical and quickest action you can take against climate change is to switch the supply of your electricity to them. You can do that here. You can do that now.